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MANIFESTO

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PRINT/SOCIAL

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PARTNERSHIPS

In addition to our social media campaign, we want Plantrise to launch two key partnerships that celebrate the power of plants while adding value to your fitness journey. 

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PANGAIA is a sustainable, 100% plant-based activewear brand that makes clothing out of eucalyptus, seaweed, and other natural fibers. We want to launch a Plantrise branded collection that lets you wear your love for plants proudly while you work up a sweat.

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PlantWave is a startup that translates the natural vibrations and growth patterns of plants into music. We want to partner with them to release a curated collection of plant-based workout tunes, guided meditations, and yoga routines.

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The Team: Madeline Honig (AD), Sabrina Rivera (CW), Ann Shoen (AD), Myself (ST)

My Role: Interviewing fitness enthusiasts, sifting through an astronomical number of reddit threads, writing the brief, and watching Planet Earth for creative inspiration.