MANIFESTO
PRINT/SOCIAL
PARTNERSHIPS
In addition to our social media campaign, we want Plantrise to launch two key partnerships that celebrate the power of plants while adding value to your fitness journey.
PANGAIA is a sustainable, 100% plant-based activewear brand that makes clothing out of eucalyptus, seaweed, and other natural fibers. We want to launch a Plantrise branded collection that lets you wear your love for plants proudly while you work up a sweat.
PlantWave is a startup that translates the natural vibrations and growth patterns of plants into music. We want to partner with them to release a curated collection of plant-based workout tunes, guided meditations, and yoga routines.
The Team: Madeline Honig (AD), Sabrina Rivera (CW), Ann Shoen (AD), Myself (ST)
My Role: Interviewing fitness enthusiasts, sifting through an astronomical number of reddit threads, writing the brief, and watching Planet Earth for creative inspiration.