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THE CREATIVE

MANIFESTO

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Our goal was to thread this message through every part of a traveller's journey—via online media placements as they dream up their next vacation, OOH as they hit the road on their adventure, and signage inside the hotel as they settle in to set out.

PRINT/DIGITAL

OOH

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HOTEL SIGNAGE

The Team: Jess Leonard (AD), Cara Toebbe (CW), Leslie Townsend (ST), Myself (ST)

My Role: Keeping the group entertained with travel stories, mapping out the motel-stayer's consumer journey, writing the brief with Leslie, and cheering on our awesome creatives.